Shrink sleeve technology optimizes the printable label area with 360-degree graphics, while accommodating extreme container contour. This flexibility is applicable to virtually any shape or size container on a variety of films. Both UV flexo and gravure printing can be utilized, providing photo quality images as well as the use of eye catching metallic and fluorescent inks. Shrink sleeve provides excellent scuff resistance, easily detected evidence of tampering, and consumer-convenient multi-pack presentation.